Tuesday, June 7, 2011

NHL Blackberry Sponsorship Means Balsilie Still In The Game: Update

Wow, I scooped TSN on this. :)


Jim Balsillie's endless attempts to get an NHL team may prove fruitful after all.

According to Forbes magazine, NHL commissioner Gary Bettman has told Balsillie that he will get an NHL team in the future if he does not "create any more spectacles or bad publicity for the league".

Balsillie, who owns Research in Motion (RIM), has made previous attempts to purchase the Pittsburgh Penguins, Nashville Predators and Phoenix Coyotes and move them to southern Ontario.

The Coyotes may be up for sale again next summer when the deal with the city of Glendale expires. Last week, True North Sports and Entertainment bought the Atlanta Thrashers and are in the process of moving them to Winnipeg.  

RIM has been advertising its Blackberry product on the NBC and Versus coverage of the Stanley Cup Final games as well as the league's website, NHL.com.


From Forbes:


Anyone watching the Stanley Cup playoffs on Comcast’s Versus and NBC networks must be a bit amused by all the advertisements for Research In Motion’s BlackBerry.
RIM is run by billionaire Jim Balsillie, who has been repeatedly rebuffed by NHL commissioner Gary Bettman in his attempts to buy a team. REM is paying over seven figures for its sponsorship. Turns  out that Bettman, according to my source, has told Balsillie that if he behaves himself and doesn’t create any more spectacles or bad publicity for the league, he will eventually get a team.
Given the cantankerous history between Balsillie and the NHL, I wonder if it will be the Phoenix Coyotes?


I find this hilarious. For God's Sake, just give the man a team! Let him own the new Nordiques. It's bound to happen. I don't think any man will care about his team more than this guy.


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